Audi/ The great quattro

at Design Miami/ Basel 2015

Photo credit: Daniel Mayer

Audi/ The great quattro

This year at Design Miami/ Basel, Audi presents an architectural installation inspired by the new Audi Q7, entitled “The great quattro”.

An impressive new design, much lighter and more efficient, boasting significantly greater agility and dynamism without sacrificing comfort, paired with the legendary four-wheel drive quattro – the original gene of the Audi brand – that is greatness. The name we have given the new generation of our premium SUV is simple: Audi Q7 – the great quattro!

For Design Miami/ Basel 2015, Audi presents an immersive installation based on the idea of “The great quattro”: A constructed landscape, with varied levels, paths and surfaces. A mixture between object design and architecture, forming the perfect backdrop for the vehicle.

The geometric shapes, derived from natural mineral patterns, are evocative of the power of nature and machine and reminiscent of a monolithic cityscape. Depending on the viewpoint of the visitor, the vista changes dramatically. Visitors to the space are invited to become part of the installation and experience the space in multiple and unique ways.

Audi has continuously shown its commitment to design and innovation through insightful commissions At Design Miami/ with architects and designers that include Tom Dixon, Moritz Waldemeyer, Bjarke Ingels, Clemens Weisshaar, Reed Kram and Konstantin Grcic.